Ranku is a technology platform that highlights programs at higher education institutions and increases enrollments. I wrote the copy for the site, which explains how the platform works to its audience of higher education administrators.
This brochure for Wiley Education Services summarizes the findings of a research study on graduate students’ behavior and motivations. It provides recommendations on how to market to this audience as a group as well as to three separate personas: the Advancer, the Launcher, and the Altruist.
I interviewed a faculty member in the MA in Health and Human Services program at Saint Mary’s University of Minnesota about some fascinating healthcare technologies.
This infographic for the Wiley website summarizes current trends in higher education to anticipate how it will look in the very near future.
This advertorial about the online Master of Science in Project Management at Saint Mary’s University promoted the degree as a career-enhancing credential while highlighting its innovative format and portability–-the entire program and associated resources are available on an iPad, which was provided by the university.
I created a campaign playing on commonly used business acronyms to highlight the business school’s commitment to bringing ethics back to the industry.