These are just a few of the hundreds of examples of content I have written for major brands, startups, and SMBs. I can’t share all of them here, so please contact me if there’s a sample in a particular format or industry you’d like to see.
Blog Posts and Articles
Sustainable Tech This sponsored article for the Harvard Business Review illustrates the value of Schneider Electric’s innovative decarbonization platform for reducing emissions across the supply chain.
Criminal Justice/Higher Education For this article aimed at prospective students interested in Northeastern’s MS in Criminology and Criminal Justice program, I researched statistics and studies on disparities in incarceration, treatment by law enforcement, and victimization as well as methods for addressing them.
Sustainability/Higher Education I researched and wrote about sustainability efforts in the aviation industry for this article in support of the university’s MBA in Aviation Management.
Managed IT Services Handled provides outsourced IT services to businesses in a range of industries. I worked closely with the CEO to identify customer pain points, develop a list of relevant and timely topics, and research and ghostwrite monthly blog posts. This post covers how to manage IT integration during mergers and acquisitions.
Healthtech This blog post for a healthcare analytics platform explores how third-party administrators can use data analytics to build efficient, high-quality, and cost-effective networks for employers.
Marketing I did a series of posts for the Creators blog on social media influencers creating content for the Web. This one was definitely the most inspiring!
Sustainability/Higher Education Another article for the university. This one details Boston-area initiatives to combat and mitigate the effects of climate change, including infrastructure projects and research on the disparities of its impact on different demographic groups.
Health/Science I interviewed a Monell Center researcher about a study she led that identified an epigenetic mechanism that can cause us to experience a bitter taste when we’re sick.
Technology I wrote this article illustrating how organizations leveraged digital transformation to enhance voting and healthcare for one of the most prominent tech firms in the world.
Edtech I worked with both Anthology and Feedback Fruits to illustrate the measurable benefits of a partnership program in which edtech companies benefit from the scale and reach of Anthology’s established customer base.
Case Studies
Higher Education This case study for Wiley Education Services (now a part of Academic Partnerships) shows how the company worked with Purdue University to incorporate real-world learning into the school’s Autism Spectrum Disorders program.
Martech I wrote several case studies showcasing LinkedIn’s Marketing Solutions services, including this one for Blackbaud, a cloud software provider for nonprofits and other organizations devoted to social good.
White Papers and eBooks
Construction Technology When the U.S federal government earmarked funds to bring broadband technology to rural areas across the country, Gabe’s Construction Company wanted to highlight its expertise to potential customers. I interviewed subject matter experts at the business and conducted research to identify a topic and write this white paper on best practices for designing and building outside plant (OSP) infrastructure.
Legal Services I worked closely with the partners of this corporate immigration law firm to write a white paper on innovative approaches to using visas and other pathways to solve core talent acquisition challenges. White papers are a key part of the firm’s ongoing content strategy to promote itself as a disruptor and thought leader in the field.
Healthcare This eBook on the power of a positive employee brand is aimed at companies that are considering or have added Headspace to Work to their benefits portfolios.
Website Strategy and Copy
Paperboard Packaging I wrote the web copy for this family-owned packaging company as part of a website refresh and expansion project.
Higher Education I worked with the team at the University’s Business Intelligence Center of Excellence to create a site map and web content that successfully communicates the scope and value of the Center’s services related to data analysis, governance, and more to faculty, administrators, and staff.
Higher Education Another website for the University, this one is for a new undergraduate major in cognitive science.
Infographics and Video Scripts
Higher Education This infographic for the Wiley website summarizes current trends in higher education to anticipate how it will look in the very near future.
Healthcare More companies are becoming aware of the need to support their employees’ mental well-being. Headspace for Work partners with them to provide the app as a benefit. This marketing infographic targets the finance industry with information about the financial costs of stress.
Higher Education/Science The University’s video series “The Day Tomorrow Began” highlights the groundbreaking discoveries and inventions of UChicago faculty. For this video script, I wrote about how chemistry professor William Libby changed archeology and science forever with the invention of carbon dating.