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Content Marketing & More
Learnings, teachings, and tips on writing, marketing strategy, content creation, and the occasional word-related curveball.
The executive whisperer
I have a thought leadership client who has a general theme for an article every month. They’ll send me a lot of different material for background:
What the F is going on in content marketing?
I went to a webinar hosted by Women in Content Marketing recently that tried to explain what the F is going on in marketing right now (literally the title of the event). Some of the conclusions:
An empty cup—or an opportunity?
As we all try to navigate the seismic shifts in content marketing and marketing in general, one phrase keeps popping up in my mind: "To fill your cup, it must be empty first."
Content marketing lessons from a household disaster
I went on my own content marketing journey today. My AC went out during the heat dome that blanketed large parts of the U.S. over the weekend.
Clean Out Your Content Closet with a Content Audit
Have you ever cleaned out your closet and found a top or a jacket tucked away that you forgot you had? Instead of donating it, maybe you figured out a way to reintegrate it into your wardrobe in a way that gave you a lot more options for what to wear.
Start your journey
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