Are you confused about what’s going on in content marketing?

Trust me, you’re not alone.

After attending numerous webinars and presentations, reading a zillion newsletters, and scrolling through LinkedIn posts, here’s my impression of the main thing to know:

I have a thought leadership client who has a general theme for an article every month. They’ll send me a lot of different material for background:

As we all try to navigate the seismic shifts in content marketing and marketing in general, one phrase keeps popping up in my mind: "To fill your cup, it must be empty first."

I went on my own content marketing journey today. My AC went out during the heat dome that blanketed large parts of the U.S. over the weekend.

In case you missed it, the Chicago Sun-Times published a book roundup of almost completely made-up titles in a summer book supplement. The authors were real, but most of the books were fake