You don’t always have to do your own research to find out what your target audiences are worried about. Industry surveys and reports are goldmines of insights that can help guide your content strategy and planning.

For years, success in content marketing meant ranking high in a Google search. Now it means being cited by AI.

It may seem like a stretch, but there’s a parallel between the virality of the show and effective content marketing.

Companies are looking for "storytellers" to help with development and writing. At the same time, marketers report they are increasingly using AI to generate content.

How do we reconcile these two seemingly opposing trends?

Most B2B case studies are packed with metrics, but they still don’t convert. Not because the data is wrong, but because something is missing: the human story behind it.

A while ago this LinkedIn post came across my feed arguing that people shouldn’t post personal stuff on the platform. I couldn’t disagree more.