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Content Marketing & More

Learnings, teachings, and tips on writing, marketing strategy, content creation, and the occasional word-related curveball.

Heather Kenny Heather Kenny

The executive whisperer

I have a thought leadership client who has a general theme for an article every month. They’ll send me a lot of different material for background:

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Heather Kenny Heather Kenny

An empty cup—or an opportunity?

As we all try to navigate the seismic shifts in content marketing and marketing in general, one phrase keeps popping up in my mind: "To fill your cup, it must be empty first."

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Heather Kenny Heather Kenny

Clean Out Your Content Closet with a Content Audit

Have you ever cleaned out your closet and found a top or a jacket tucked away that you forgot you had? Instead of donating it, maybe you figured out a way to reintegrate it into your wardrobe in a way that gave you a lot more options for what to wear.

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