I've always thought of myself as a writer who ended up in marketing, which has sometimes felt like a strike against me. But recently I had a conversation that made me realize that might not be a disadvantage.

Why your company should embrace its inner strange.

You don’t always have to do your own research to find out what your target audiences are worried about. Industry surveys and reports are goldmines of insights that can help guide your content strategy and planning.

For years, success in content marketing meant ranking high in a Google search. Now it means being cited by AI.

It may seem like a stretch, but there’s a parallel between the virality of the show and effective content marketing.