Let’s go beyond the resume…
I'm a freelance content marketing writer and strategist who partners with executives, startups and founders, marketing teams, and fractional CMOs in complex sectors like healthcare/healthtech, SaaS, AEC, and more.
I work with clients to create authentic, human-centered content across channels that clearly explains complicated concepts and solutions, distinguishing their business from competitors.
The result: an elevated brand profile, greater visibility in AI-powered search, and increased engagement from target audiences.
“[Heather is] a self starter, great with clients, and will deliver quality work and peace of mind every time.”
—Jean Haegele, Creative Content Director, UChicago Creative
In 15+ years of content marketing and copywriting, I’ve worked with a wide range of clients, including:
AT&T
University of Chicago
Google
Providence Health & Services
Harvard Business Publishing
Headspace
Junior Achievement
Brain Balance Centers
Anthology
Clarify Health Solutions
Fortified Health Security
Neil Patel Digital
World Energy
What I do
When you partner with me, you get the whole package: words, thinking, and marketing know-how.
I'm your secret Swiss army knife, combining a strategic outlook with ace research skills and proven writing and editorial chops.
Depending on your needs, working together could involve:
Ghostwriting media articles and LinkedIn posts that position you as a leader and a voice in your industry
Creating blog posts, case studies, white papers, and other research-heavy content your internal teams don’t have time for
Auditing your existing content to find gaps, opportunities, and potential for repackaging or updating what you have to maximize your ROI
Creating and implementing a content calendar complete with topics that will draw and engage audiences
Coming up with a pitch deck or a content strategy for your startup that starts building visibility and credibility with investors and your target audience
What’s it like to work with me?
Find out from some happy clients!
“In a business environment undergoing seismic change in real time, Heather Kenny is a seasoned navigator and clear interpreter: a writer who understands how businesses need to translate their strategies and goals to the audiences they most need to reach. I always know I can count on her to quickly pick up unfamiliar and arcane subject matter with sometimes complex and technical ideas and write about it clearly and in natural language. She asks great questions when necessary and writes camera-ready copy on deadline. Heather, as they say, understands the assignment.”
—Todd Pruzan, Senior Editor, Research & Special Projects, Harvard Business Publishing
“I have worked with Heather off and on some twenty years, and recently asked her if she would undertake some freelance work to 'wordsmith' some of Ingenta's customer-facing documents and case studies. Her work, as it always has been, was undertaken rapidly and efficiently and exactly to specification. These are tricky documents that need to overlay technical information with a professional presentation and be readily comprehensible to editors and techies alike. Heather's experience and expertise with the written word makes her an ideal freelancer for this type of work.”
—Nicholas Weir-Williams, Senior Vice-President and Head of Business Development, Ingenta
`…and other stuff.
I’ve spent my entire career as a writer, first as an editor and freelance writer at the Chicago Reader, a storied alternative newspaper with extremely high standards for everything from fact-checking to serial commas. (The proofreaders could be very mean!) That was my boot camp, and it formed the foundation of everything I do as a content strategist and writer. I call on the skills I learned there every single day.
I’m Chicago born and raised, and except for a couple of brief forays elsewhere (Hello, Seattle, and ciao Roma!), the City of Big Shoulders has always been my home. That doesn’t mean I don’t love to leave it—travel is a big part of my life, and I’m generally planning my next trip as soon as I get home from vacation.
When I’m not working or out of town, you can find me riding my bicycle for fun and as my main form of transportation, kayaking on the Chicago River, and catering to my two needy cats, Ruckus and Doodlebug.
Get to know me better.
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