Let’s go beyond the resume…
Hi there!
I'm a freelance content marketing writer and content strategist with 15+ years of experience partnering with executives, startups and founders, marketing teams, and fractional CMOs in complex sectors like healthcare, healthtech, higher education, edtech, climate tech, SaaS, cybersecurity, and more.
When we work together, we’ll create authentic, human-centered content for websites, blog posts, articles, case studies, white papers, and more that clearly explains complicated concepts and solutions and makes your business stand out from the competition.
The results: an elevated brand profile, greater search visibility, and increased engagement from target audiences.
“[Heather is] a self starter, great with clients, and will deliver quality work and peace of mind every time.”
—Jean Haegele, Creative Content Director, UChicago Creative
In almost 20 years of content marketing and copywriting, I’ve worked with a wide range of clients, including:
AT&T
University of Chicago
Google
Providence Health & Services
Harvard Business Publishing
Headspace
Junior Achievement
Brain Balance Centers
Anthology
Clarify Health Solutions
Fortified Health Security
Neil Patel Digital
World Energy
What I do
When you partner with me, you get the whole package: your secret Swiss Army knife who combines strategic roadmap planning with qualified data and research to cut through the chaos. Together, we uncover fresh insights, identify compelling angles, and stake out the high ground in a competitive marketplace.
Sound like we’re a match? When we work together, that could look like:
Ghostwriting thought leadership articles (think Forbes Councils and industry publications) and LinkedIn posts that position you as a trusted authority in your industry
Creating blog posts, case studies, white papers, and other in-depth content on detailed technical topics that requires specialized expertise, advanced research skills, and the ability to synthesize information into a coherent narrative
Auditing your existing content, pulling research from competitors, and analyzing industry trends and news to find critical gaps, opportunities, and potential for repackaging or updating what you have to maximize your ROI
Creating and implementing a content calendar complete with topics that engage audiences
Coming up with a comprehensive content strategy for your startup that builds visibility and credibility with your target audience
What’s it like to work with me?
Find out from some happy clients!
“In a business environment undergoing seismic change in real time, Heather Kenny is a seasoned navigator and clear interpreter: a writer who understands how businesses need to translate their strategies and goals to the audiences they most need to reach. I always know I can count on her to quickly pick up unfamiliar and arcane subject matter with sometimes complex and technical ideas and write about it clearly and in natural language. She asks great questions when necessary and writes camera-ready copy on deadline. Heather, as they say, understands the assignment.”
—Todd Pruzan, Senior Editor, Research & Special Projects, Harvard Business Publishing
“I have worked with Heather off and on some twenty years, and recently asked her if she would undertake some freelance work to 'wordsmith' some of Ingenta's customer-facing documents and case studies. Her work, as it always has been, was undertaken rapidly and efficiently and exactly to specification. These are tricky documents that need to overlay technical information with a professional presentation and be readily comprehensible to editors and techies alike. Heather's experience and expertise with the written word makes her an ideal freelancer for this type of work.”
—Nicholas Weir-Williams, Senior Vice-President and Head of Business Development, Ingenta
`…and other stuff.
I’ve spent my entire career as a writer, first as an editor and freelance writer at the Chicago Reader, a storied alternative newspaper with extremely high standards for everything from fact-checking to serial commas. (The proofreaders could be very mean!) That was my boot camp, and it formed the foundation of everything I do as a content strategist and writer. I call on the skills I learned there every single day to research new topics and fields, assess research for reliability, check facts, and identity the most effective angles for storytelling.
I’m Chicago born and raised, and except for a couple of brief forays elsewhere (Hello, Seattle, and ciao Roma!), the City of Big Shoulders has always been my home. That doesn’t mean I don’t love to leave it—travel is a big part of my life, and I’m generally planning my next trip as soon as I get home from vacation.
When I’m not working or out of town, you can find me riding my bicycle for fun and as my main form of transportation, kayaking on the Chicago River, and catering to my two needy cats, Ruckus and Doodlebug.
Ready to take your content to the next level?
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