Research-driven content and brand messaging for complex industries.
Turn your narrative into clarity that buyers can act on.
Ready to start creating content that converts together?
Strategic content for complex industries
Hi, I’m Heather, a Chicago-based freelance content marketing writer, content strategist, and executive thought leadership ghostwriter.
Maybe you're a founder struggling to clearly explain your product, an under-resourced marketing manager, or a busy executive with lots of ideas but no time to write.
Or you’ve invested in content marketing but still face long sales cycles, confused prospects and investors, and content that doesn’t convert.
I can help.
Expect smart questions, a few jokes, and genuine enthusiasm and curiosity about what you do.
Want content that turns "hmm, maybe" into
"how do we get started?"—let's talk!
Content that works as hard as you do.
I partner with B2B and B2C businesses to turn complex products into clear messaging and content that drives leads, shortens sales cycles, and improves conversion.
My work helps you:
Clarify your value so buyers understand your product and make decisions faster
Turn research and expertise into content that attracts qualified, high-intent leads
Equip your sales team with assets and scripts they can actually use in conversations
Build trust with decision-makers before the first sales call
The result: stronger pipeline, more efficient sales conversations, and content that contributes directly to revenue—not just awareness.
I specialize in industries where complexity is the barrier to growth, including B2B SaaS, healthcare and healthtech, biopharma tech, climate tech, and edtech.
Ready to partner?
Featured Content
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How to Stay Ahead of a Cybersecurity Breach with the Right Resilience Strategy
Commvault/Harvard Business Review
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Charting a Path Forward: Guidance for L&D and HR Leaders Navigating AI
Hone
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The Language of Credit Pathways: A Terminology Guide
Junior Achievement
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Five Ways Data Science Is Improving EMS
ImageTrend
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Blackboard Learn Ultra & Microsoft Teams: How Seamless Integration Is Driving Greater Student Connection and Engagement
Anthology
How I can help
Long-form articles, blog posts, thought leadership, ghostwriting, case studies, white papers, custom content, and other writing services.
Brand messaging, content strategy, website and newsletter development— consulting to drive your business forward.
Content help for SaaS, healthcare & healthtech, biopharma, climate tech, higher education & edtech, and more.
Testimonials
What’s it like to partner with me?.
Here’s what a few happy clients said about our experience working together
“Heather is a key asset for any content operation…I can’t say enough great things about Heather and her skills as a writer and content strategist.”
—Anne Leuman, former Project Manager, Top Rank Marketing
“Whether it’s a blog post or a thought leadership article, Heather’s writing captures nuance and personality in a way that makes complex ideas sound effortless. She’s a trusted partner I always enjoy working with.”
—Tamara Jensen, Fractional CMO and President, TAENKE Marketing
“A self starter, great with clients, and will deliver quality work and peace of mind every time.”
—Jean Haegele, Creative Content Director, UChicago Creative
Read more testimonials
Ready to take your content from blah to buzzworthy?
Together, we can craft content that makes impressions and drives results.