Content Marketing & More
Learnings, teachings, and tips on writing, marketing strategy, content creation, and the occasional word-related curveball.
What Heated Rivalry Can Teach Us About Content Marketing
It may seem like a stretch, but there’s a parallel between the virality of the show and effective content marketing.
AI vs Human Content Writing: What Marketers Should Know in 2026
Companies are looking for "storytellers" to help with development and writing. At the same time, marketers report they are increasingly using AI to generate content.
How do we reconcile these two seemingly opposing trends?
The one key thing your B2B case studies are missing
Most B2B case studies are packed with metrics, but they still don’t convert. Not because the data is wrong, but because something is missing: the human story behind it.
Thought leadership best practices: Why getting personal works
A while ago this LinkedIn post came across my feed arguing that people shouldn’t post personal stuff on the platform. I couldn’t disagree more.
Top takeaways from the Content Marketing Institute’s 2026 B2B Content and Marketing Trends Report
If you don't have time to keep up with content marketing trends, no worries—I got you. There were some interesting nuggets in this year’s report, which surveyed over 1,000 B2B marketers. Here’s a look at what caught my eye.
The wild west.
Are you confused about what’s going on in content marketing?
Trust me, you’re not alone.
After attending numerous webinars and presentations, reading a zillion newsletters, and scrolling through LinkedIn posts, here’s my impression of the main thing to know:
Start your journey
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.