Content Marketing & More
Learnings, teachings, and tips on writing, marketing strategy, content creation, and the occasional word-related curveball.
The one key thing your B2B case studies are missing
Most B2B case studies are packed with metrics, but they still don’t convert. Not because the data is wrong, but because something is missing: the human story behind it.
Thought leadership best practices: Why getting personal works
A while ago this LinkedIn post came across my feed arguing that people shouldn’t post personal stuff on the platform. I couldn’t disagree more.
Top takeaways from the Content Marketing Institute’s 2026 B2B Content and Marketing Trends Report
If you don't have time to keep up with content marketing trends, no worries—I got you. There were some interesting nuggets in this year’s report, which surveyed over 1,000 B2B marketers. Here’s a look at what caught my eye.
The wild west.
Are you confused about what’s going on in content marketing?
Trust me, you’re not alone.
After attending numerous webinars and presentations, reading a zillion newsletters, and scrolling through LinkedIn posts, here’s my impression of the main thing to know:
The executive whisperer
I have a thought leadership client who has a general theme for an article every month. They’ll send me a lot of different material for background:
An empty cup—or an opportunity?
As we all try to navigate the seismic shifts in content marketing and marketing in general, one phrase keeps popping up in my mind: "To fill your cup, it must be empty first."
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