Amplify your brand, build authority, and drive results.
Insight-driven content for complex industries.
Hi, I’m Heather, Chicago freelance content marketing writer, content strategist + executive ghostwriter.
I work with B2B businesses in complex industries like healthcare/healthtech, climate tech, SaaS, and just plain tech to design and create strategic, authentic, human content that:
Communicates the value of your complex products and services to your ideal audience in a reader-friendly, original voice across channels
Positions your executives as trusted authorities in your industry
Generates brand awareness, leads, and sales
Resonates with decision-makers
Potential clients won't just understand how your solutions work—they'll understand why they need them.
Featured Content
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How to Stay Ahead of a Cybersecurity Breach with the Right Resilience Strategy
Commvault/Harvard Business Review
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Charting a Path Forward: Guidance for L&D and HR Leaders Navigating AI
Hone
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The Language of Credit Pathways: A Terminology Guide
Junior Achievement
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Five Ways Data Science Is Improving EMS
ImageTrend
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Blackboard Learn Ultra & Microsoft Teams: How Seamless Integration Is Driving Greater Student Connection and Engagement
Anthology
Why work with me?
I bring fresh insights. With limited bandwidth, it can be tough for internal teams to develop a comprehensive view of content. I’m skilled at looking at the industry landscape and your business to identify gaps and opportunities, design messaging that elevates your business in a competitive landscape, and translating my findings into deliverables that move the needle.
Whether I'm auditing your existing content to uncover what's working (and what's not), researching competitors to fine-tune your positioning and brand voice, or crafting bylined articles that open doors, I bring both the strategic lens and the writing chops to make it happen.
No hand-holding required. Not to put too fine a point on it, but I’m smart, adaptable, and able to get up to speed fast. As a former journalist, I know the right questions to ask, uncovering those meaningful, actionable nuggets that lead to great content.
With your documentation, access to subject matter experts, and my own research, I quickly grasp the technical nuances that matter, whether we’re talking data analytics and AI solutions, medtech devices, or sustainable energy sources.
I ask clarifying questions where it counts, but I don't need you to explain the basics twice. By doing the homework and connecting the dots, I translate technical complexity into clear narratives that drive action.
Authoritative content—without the jargon. When you’re trying to connect with your audience, there’s nothing worse than copy that’s riddled with industry buzzwords but says little. In complex industries, plain language backed up by evidence helps eliminate opaque terminology that may look impressive but prevents potential leads from taking action.
I combine statistics, concrete outcomes, and powerful details into narratives written for humans that are relevant, digestible, and engaging. The end result: websites, landing pages, blog posts, white papers, pitch decks, and more that cut through the noise and actually connect with potential clients.
Easy (and fun) to work with. I like to say I do homework for a living: I love learning new things and writing about them. My ghostwriting clients appreciate my ability to intuit what they want to say and capture it in their own voice.
As a consummate writing professional, I prize clear, consistent communication, serve up clean copy on the first draft (ask me about my knowledge of arcane grammar rules), and treat deadlines as sacrosanct.
Make content one less thing to worry about.
Maybe you’re an effective but under-resourced marketing manager. Perhaps you’re a busy executive with lots of thought leadership ideas but no time to write. Or your business needs help with developing and implementing a framework and processes for content planning and creation.
Let me take on the task of planning, researching, and writing high-quality content that resonates with your target audience, builds your authority, expands your business or professional profile, and makes your job easier.
How I can help.
\Articles
Blog post campaigns
Brand journalism
Case studies
White papers
Playbooks
Reports
eBooks
Thought leadership
Ghostwriting for executives and senior leaders
Websites
Pitch decks/webinar decks
Editorial calendars
Brand messaging & strategy
Style guides
Content audits
Websites
Pitch decks/webinar decks
What’s it like to partner with me?
Hear from happy clients about their experience working together.
“Heather is one of the most knowledgeable content writers I’ve had the pleasure of working with in a freelance capacity. Her writing is a true pleasure to edit. Her work uplifts our content strategies for technical and complex university programs and their prospective students.
”Heather is able to write for such a diverse range of audiences, and her research skills are well-demonstrated in her final product. I rarely have extensive edits on Heather’s drafts; she is thoughtful and purposeful from assignment to publication. Heather is responsive, organized and kind.
”I look forward to working with Heather whenever our availability matches up — don’t pass up an opportunity to do the same!”
—Kate Samano, Content Marketing Director, AllCampus
“Heather has written and edited several pieces for M. Holland, some of a highly technical nature. I have been consistently impressed by her ability to research a complex topic and present it in a way that is informative and accurate while holding the reader's interest, while also matching our brand voice and tone. She is a consummate professional and working with her is easy and enjoyable. If you are looking for a high-performing content creator who can handle a wide range of projects, look no further.”
—Suky Lawlor, Marketing & Communications Director, M. Holland
“From day one, she quickly grasped the complexities of our industry, the challenges our customers face, and the nuances that make our content truly resonate.
”Heather’s work is consistently well-researched, insightful, and polished—she never misses a deadline and always delivers high-quality, meaningful content. Beyond her skills as a writer, she’s an absolute joy to work with. She makes the process effortless, ensuring that each piece feels authentic and valuable to our audience. If you're looking for a talented content writer who understands how to craft compelling, customer-focused stories, I can't recommend Heather highly enough!”
—Teagan Fast, Senior Content Writer, ImageTrend
Heather is a key asset for any content operation. From blog posts and landing pages to social messages and emails and beyond, Heather writes clean, compelling copy that engages the right audience. She asks the right questions, gives thoughtful input and always delivers on time. I can’t say enough great things about Heather and her skills as a writer and content strategist.”
—Anne Leuman, Project Manager, Top Rank Marketing
Want to know what’s going on in content marketing? Me, too!
I monitor reports and insights from respected sources and share the biggest trends and shifts in my bimonthly newsletter.
My goal is to help you allocate your resources and efforts for the biggest impact.